We all know that massive attraction that the world has for celebrities and gossip. On any given day there are billions of searches for celebrity names, movies, pictures and gossip. The better question is, how can you monetize such a huge niche with massive competition? The easy answer is to create a gossip blog, the hard part is getting it established and being able to beat out the competition, while building a brand that keeps people coming back for more.
So what’s the secrets sauce for creating a million dollar celebrity gossip or entertainment web site? Without playing around in the industry and having your own celebrity web sites, the next best thing is to take a look at the top selling sites that have been sold through Flippa.
Let’s take a look at two of the top selling celebrity gossip and entertainment sites that have sold for over six figures on Flippa.
TheInquisitr.com
This celebrity news web site ended up selling for a nice $330,000. With a monthly revenue of $15,000 a month, the site sold for about years earnings. At the time of the sale, the site was ranked 13k on Alexa, and is now 8k, so it looks like the new owner is doing a good job on keeping the site updated and growing.
Blippitt.com
Another celebrity news and gossip site, Blippitt.com sold for $200,000 with a monthly average revenue of roughly $7,000 per month, again selling in the two year price range. This auction will always stand out for me as the seller put a massive amount of work into showing the due dilligence and marketing/revenue structure for the web site. In the end it paid off with a cool $200,000 price tag. The site is still currently in the top 30k on Alexa and running strong.
Now that you have an idea of what type of money is possible through running your own celebrity news and gossip web site, I’m sure you want to run out and start your own right now! Go for it, but make sure you have the time and necessary funds to invest, as these sites need a lot of content and updating to compete with the larger sites out there.
For those who think running your own website and working from home is all glitz and glamour, think again.
You know those weekends and holidays when your friends are out partying and having a good time? You’ll most likely be working.
At night, while your friends are catching up on their favorite TV shows, you’ll be working.
Money never sleeps. If you’re like me, though, and you truly love what you do, it won’t FEEL like you’re working.
I’m in the fortunate position of once again being in control of Blippitt.com, and we’ve now transitioned into a full-blown, mainstream news magazine…not just celebs and gossip.
Always been a big fan, Zac. Thanks for the mention.
Chris Monty
Founder
Blippitt.com
http://Twitter.com/ChrisMonty